STRATEGIC PLAN 2025 - 2030
The challenge
Pets bring us joy, kinship and comfort. We love and care for our pets like we would any member of our family.
While many can save for and attain routine veterinary care, there may be times when pet owners are unable to afford veterinary care, particularly in emergency situations. In some cases, it may be possible for pet owners to apply for loans, subsidies and access payment plans, this is not possible in all situations, particularly for those who are unemployed, homeless or with low incomes.
We believe pet owners should not have to make a choice of life or death (e.g. economic euthanasia) purely on the basis they can’t afford the veterinary care to keep their pet alive.
While many can save for and attain routine veterinary care, there may be times when pet owners are unable to afford veterinary care, particularly in emergency situations. In some cases, it may be possible for pet owners to apply for loans, subsidies and access payment plans, this is not possible in all situations, particularly for those who are unemployed, homeless or with low incomes.
We believe pet owners should not have to make a choice of life or death (e.g. economic euthanasia) purely on the basis they can’t afford the veterinary care to keep their pet alive.